It's about more than just looking gREAT.
Hello— I'm George Mench, founder of and creative for BRILLIANT GREY.
For over three decades I have designed for major brands in the Outdoor, Active Lifestyle, Wellness and Sports industries. Creating successfully and with award-winning designs comes from partnering with many passionate clients, and collaborating with very talented individuals. Design projects can each require a unique strategic process. And with effective design solutions we can trigger positive emotional responses for successful results.
GRAPHIC DESIGN
Loving that concert poster? Felling quite stylish with the awesome graphic pattern lining your jacket? How about the beautiful packaging design on your go-to wellness product? Graphic designs communicate on many levels and are applied across many applications. I have designed for many end-uses through both surface and digital applications—sometimes printed, sometimes knitted. My expertise includes designing graphics for footwear, outdoor gear, skis, snowboards and equipment, as well as limited edition concert posters, restaurant menus, ads, logos and instructional illustrations. I also design unique placement prints and repeat patterns for a variety of applications such as apparel, packaging, footwear and interiors.
TEXTILE DESIGN
I design distinct and impactful repeat patterns and placement graphics to meet your products needs, on-trend and on-brand.
Graphics developed for textiles have their unique challenges and guidelines. Regardless of these challenges, I will create successful solutions for you.
TREND FORECASTING + DESIGN INFLUENCE
Macro and micro trends influencing color and design are constantly evolving—a flux that effects graphics, color, form, materials and surface. They also affect your audiences' emotional connection to your product and brand. To be on the leading edge includes the development of unique brand- specific color palettes and design-influencing assets which provide powerful tools for successful product development and line merchandizing.
PRODUCT COLORATION
Color is the biggest driver of what attracts a consumer visually to products. Color is emotion. Color insights recognition. When applied successfully, color design can strategically generate excitement and fuel promotion of a product which helps build upon consumer loyalty and therefore can influence market share. A well developed color palette reflects the ethos of the brand. And where a brand has products that launch seasonally, the color palette often evolves seasonally. This color strategy can move brands to the forefront in their industry leading to greater success.
prints & patterns
Prints and patterns are an important design detail in expressing the personality of a product or environment. My designs have enhanced many of my clients products, bringing greater awareness to their brand as well as improved sales. The print designs I create can be a full repeat or a stand-alone placement graphic. My fine art and illustration background provides me with the expertise to create unique designs in many different styles developed though a multitude of mediums specifically for your needs.
