Elmore Mountain Therapeutics

EMT is a CBD brand founded by Ashley and Colin Reynolds, and based in Vermont. With their natural love for all things organic, they took this passion and turned it into a business by making the highest quality full spectrum help-infused product line that they themselves trust & use every day. Their organic, full spectrum product line is loaded with beneficial terpenes and cannabinoids. 

My design approach was to evolve the brand’s colorful and distinctive color palette and logo fade element and contrast against matte black for a sophisticated yet dynamic aesthetic. The matte black labels are printed on silver foil backings that make the colors glow with energy and optimism, much like Ashley herself.