Nathan

Nathan Sports is a division of United Sports Brand, providing a collection of running essentials designed for intuitiveness, comfort, quality and thoughtful storage. 

For many seasons I provided the product development team with assets beginning with global macro and seasonal trends providing insight and inspirational design influences to the development team, as well as trending color evolution. From there I developed seasonal color palettes, and color pairings as a successful asset and tool for application to all of Nathan’s product for that season. I worked in collaboration with the development team to  merchandize hydration bottle colors, graphics and finishes for Nathan’s hydration bottles, and branding and finish for hydration bottles they developed and produced for Adidas.